Fine chocolate has largely centered fermented cacao, while the rise of "ceremonial cacao" has created a second, very different narrative around chocolate. Yet Mexico has a long history of producing and consuming cacao lavado - a traditional unfermented cacao that has shaped its drinking chocolate culture for generations. In this session, Ashley and Mariana explore the history, process, and sensory characteristics of cacao lavado, making the case for its place within modern specialty chocolate. Drawing from her experience growing up on the U.S.–Mexico border and Hijita's mission to bridge cultures through chocolate, Ashley will challenge conventional assumptions about fermentation, flavor, and authenticity before concluding with a live drinking chocolate demonstration and guided tasting.
Susana Cárdenas A. is the founder and curator of Cárdenas Chocolate. She comes from Manabí Province in Ecuador, a cacao-growing region with a longstanding history of Nacional cacao cultivation. Susana has been a journalist for many years, writing for Spanish and Latin-American... Read More →
Saturday October 3, 2026 11:00am - 12:00pm PDT Main Stage
This talk explores how bean-to-bar chocolate makers can better communicate the depth and value of their work through social media and storytelling.
Bean-to-bar chocolate holds an incredible amount of value — from sourcing and traceability to craftsmanship and flavor development — yet much of this is often not effectively translated to the consumer.
The goal of this session is to bridge that gap.
I will focus on how makers can use social media (primarily Instagram, but applicable across platforms) to communicate their story in a more engaging, accessible, and authentic way. Rather than focusing only on trends or viral content, the talk emphasizes building a strong narrative through different content formats such as short-form video, photography, carousels, and captions.
The session will combine inspiration with practical tools, including real examples and a simple framework that participants can apply to their own brand.
There will also be a short interactive moment where attendees begin defining their own storytelling approach, based on their values, process, and identity.
By the end of the talk, participants will leave with:
* A clearer understanding of how to communicate their value * A practical starting point to improve their content * Confidence to create content in a way that fits their personality and workflow
This talk is designed to bring immediate, actionable value to chocolate makers who want to better connect with their audience and elevate how their work is perceived.
Many would argue that the two earliest brands that helped nudge many small American makers to try their hand at small batch quality chocolate were Scharffen Berger Chocolate (1996) and Dagoba Organic Chocolate (2001). In this retrospective, we will take a look at the earliest craft chocolate makers who took inspiration from these two makers, and reflect on what their hopes were, consider how they set about to make the best chocolate, discuss the rules that were established to qualify as bean to bar craft chocolate, and how this has all evolved in the past 20 years. What was the early ethos and vision for craft chocolate? Did it succeed? Was it realistic to hope for a new way of relating with the global south, as global north producers? Are we will making progress or has the craft chocolate industry morphed into business as usual?
Founder and Owner, The Chocolate Garage & Happy Chocolate Experiences
For over 20 years Sunita has been curious about how chocolate can be a vehicle to increase empathy, engage customers around global supply chains, find business models that implicitly are a win-win for every member of the cacao-to-chocolate supply chain and HAVE FUN while doing it... Read More →
Saturday October 3, 2026 1:00pm - 2:00pm PDT Main Stage
An immersive presentation exploring how flavor, memory, and cultural ritual can be reinterpreted through fine chocolate. From regional inspirations to layered tasting experiences, this session invites guests into the creative process behind each collection — where ingredients, storytelling, and craftsmanship come together in contemporary Indian confectionery.
I plan on talking about how much work goes in to sourcing specialty cacao beans so that we can make chocolate in its purest possible form. My talk will focus on the complexity of direct trade, drawing from my experience working directly with farmers under different conditions in different regions of Peru. The topics I plan to touch in include: logistical and human challenges, like navigating difficult terrain and building relationships with indigenous communities, understanding the politics within those small communities as well as training for post-harvest and building effective post-harvest installations efficiently. I’ll also address the complexities of maintaining trust and accountability within these supply chains.
My goal is to use photos, videos, and stories from my travels to remote Awajún communities in Amazonas, Peru to give audience members an immersive behind-the-scenes look at what direct trade really looks like. Instead of a polished, idealized narrative, they'll experience the unpredictability, beauty, and effort of operating in the High Amazon Basin of Northwestern Peru.
The audience will benefit by understanding that direct-trade is more than just wording on a website or box of chocolate, it is a fascinating labor-intensive claim and a lot more nuanced than most people believe it to be. They will walk away with a more grounded understanding of direct trade. I want consumers to walk out of the session with a better framework for judging sourcing claims, understanding quality, and appreciating the real cost and rewards of origin-driven cacao.
I source cacao from unique places in Peru and mostly focus on the High Amazon Basin, in Amazonas Peru where I work with Awajun communities who cultivate a genetically varied assortment of cacao in a relatively small geographical area, which are likely the precursors to Nacional C... Read More →
Saturday October 3, 2026 3:00pm - 4:00pm PDT Main Stage
The presentation examines the scientific and archaeological evidence positioning Ecuador as the earliest known center of cacao domestication, with data dating back approximately 5,500 years. Demonstrating early human interaction with Theobroma cacao.
The presentation will contextualize these discoveries within broader discussions of plant domestication in the Americas, pre-Columbian trade networks, and the evolution of cacao from ritual beverage to globally traded commodity.
The academic component will be complemented by a structured comparative tasting of chocolates sourced from diverse Ecuadorian terroirs. Participants will evaluate sensory profiles in relation to genetics, post-harvest practices, altitude, soil composition, and regional biodiversity.
By integrating archaeological evidence, molecular research, and sensory analysis, this session aims to provide a rigorous and multidimensional understanding of Ecuador’s foundational role in the history of cacao and its continued relevance in the fine flavor chocolate sector.
Every Halloween, Americans buy 90 million pounds of chocolate bars and candy — but few of us stop to ask where the chocolate actually comes from. Behind the shiny wrappers of your Snickers, Reese's, and M&M's is a supply chain built on the backs of West African laborers, including children who handle chainsaws and machetes, carry hundred-pound sacks, and breathe in herbicide fumes — all so that Big Chocolate (companies like Hershey, Nestlé, and Mars) can rake in billions in profits while paying farmers less than two dollars a day.
These corporations have helped decimate the forests of Ivory Coast and Ghana, exacerbating the same climate disasters we now see playing out worldwide. Meanwhile, Wall Street traders speculate on cocoa futures as an abstraction, and in our grocery stores, we face an unpalatable choice between cheap candy and our conscience.
Cheap chocolate is the fast fashion of the confections industry. But we can drive the change we want to see in the chocolate sector. Join author Birgitte Rasine in exploring the power we didn’t know we had as parents, elders, and professionals as role models for the younger generations of chocolate lovers growing up in a runaway consumer society.
Birgitte Rasine is an award-winning author, essayist, journalist, and speaker who has worked with Fortune 100 and 500 companies, NGOs, non profits, educational institutions, and government bodies for over two decades. Her introduction to the world of cacao and chocolate took place... Read More →
Saturday October 3, 2026 5:00pm - 6:00pm PDT Main Stage
This talk will explore how regenerative agroforestry can protect cacao genetics while restoring degraded land and strengthening rural communities in Guatemala. Drawing from the experience of Kampura and Finca Nahuatancillo, I will share how a former cattle pasture has been transformed into a biodiverse, productive system that supports high-quality cacao alongside other tree crops. The presentation will connect ecological practices—such as canopy management, soil regeneration, and biodiversity—to outcomes that matter for chocolate makers, including flavor development, resilience, and long-term supply stability.
Beyond the farm itself, this talk will examine how agricultural systems shape human outcomes. I will discuss how Kampura approaches labor, community engagement, and long-term investment in local infrastructure, and why these factors are inseparable from the quality of the cacao produced. Attendees will gain a grounded understanding of how agroforestry can function as both a production model and a framework for stewardship—offering practical insight into sourcing, sustainability, and the future of cacao.
I will take you on a journey to produce chocolate starting with the trees in the jungle, progressing through all the steps to final production resulting in a chocolate bar. You will sample fresh cacao that we split open in the lecture.
Bill Fredericks, Chocolate Man, has been educating and consulting on all things chocolate for three decades. Few chocolatiers in the Pacific Northwest have not benefited at some point from his expertise. His shop, Chocolate Man, opened in 2012 in Lake Forest Park, where Bill teaches... Read More →
Sunday October 4, 2026 11:00am - 12:00pm PDT Main Stage
The plant behind our favorite chocolate is bursting with extraordinary flavors, textures, and sensations beyond its beloved bean. In this session, we will meet the makers from origin unlocking cacao's full potential and experience a range of products that explore the world of possibilities waiting to be discoveredin the rest of this fabulous fruit.
Kim Wilson is the co-founder of Cocoa Future Collaborative, a Seattle-based organization dedicated to empowering cacao origins by creating innovative, locally made cocoa products that significantly increase farming community incomes.
With a background spanning both corporate strategy and entrepreneurial ventures, Kim has leveraged her expertise to champion contextually relevant product innovation and more equitable supply chains within the craft chocolate industry. Her work centers on building local economies th... Read More →
Sunday October 4, 2026 12:00pm - 1:00pm PDT Main Stage
What happens when a Master Tea Blender and a Chocolate Maker become friends? Come taste the results and learn more from the Tea Maker and Chocolate Maker of Pike Place Market
Erin Andrews started her journey in chocolate when her older daughter, Indi, asked where chocolate came from.
Over 10 years after teaching her daughters "how chocolate grows on trees," Erin has founded two successful bean to bar chocolate companies, in Belize and Seattle.
Nelson Anthony was introduced to his first love, tea, at the age of 5 by the San Francisco Tea Association. His life long passion became his profession in 2017, when he founded Tacoma Teas and Herbs. Nelson worked alongside indi chocolate to develop their cacao based teas well over... Read More →
Sunday October 4, 2026 1:00pm - 2:00pm PDT Main Stage
This presentation explores Peru as a living origin of cacao through three interconnected lenses: genetic diversity, sensory experience, and chocolate-making practice.
Bringing together expertise from cacao anthropology, genetic research, and bean-to-bar production, we will guide the audience through the unique richness of Peruvian cacao. Drawing on ongoing work from organizations such as Alliance Bioversity International, which has identified at least 16 distinct genetic varieties in Peru, we will unpack how science is reshaping our understanding of cacao origins and diversity in Latin America.
At the same time, we will translate this scientific knowledge into sensory language. Through curated tastings led by an anthropologist and professional taster, participants will learn how genetic diversity expresses itself in flavor—aroma, texture, and complexity—across different Peruvian regions.
Finally, from a maker’s perspective, we will explore what it means to work with this diversity. How do chocolate makers approach distinct genetic profiles? What challenges and opportunities arise when crafting chocolate from multiple origins within one country? Drawing from real production experience, we will share insights into sourcing, formulation, and storytelling.
Rather than treating genetics, tasting, and production as separate domains, this talk connects them into a single narrative: cacao as a living system shaped by people, place, and practice.
Audience will:
Understand Peru’s role as a key center of cacao diversity and origin Learn how genetic variation influences flavor profiles in chocolate Develop a more nuanced sensory vocabulary through guided tasting Gain insight into how chocolate makers translate origin into craft Leave with a deeper appreciation of cacao as both a scientific and cultural heritage
This session is designed as an immersive journey—bridging science, flavor, and craft—to offer a holistic understanding of what makes Peruvian cacao truly unique.
You blew your chocolate budget — again. Your bar stash is overflowing, your chocolate certifications keep stacking, and you can't stop talking about craft chocolate to anyone who'll listen. But the idea of turning that knowledge into a side hustle or business feels like a pipe dream. Could you really get paid for your chocolate knowledge?
In this session, you'll discover who is actively booking chocolate experiences right now, why the age of AI is the best time to be a human curator, and the one framework that gives you the confidence to start: find your client before you build your offer. You'll walk away knowing exactly what a bookable tasting looks like, what to charge, and your first realistic path to a paying client.
Estelle Tracy is a chocolate educator and speaker based in Kennett Square, PA. Originally from France, she discovered craft chocolate after reviewing 37 chocolate bars in honor of her 37th birthday on Halloween 2015. The challenge opened her eyes to the unique flavors, stories, and... Read More →
Sunday October 4, 2026 3:00pm - 4:00pm PDT Main Stage
Islands Chocolate is one of the speciality drinking chocolate companies asking baristas to step up their game of their chocolate drinks. Based on my experience at Islands, and our recent collaboration with Semilla Escuela Cacao, Cacao Bisiesto, and Coffee by TATE (the roastery of the most famous modern and contemporary art institution and museum in the UK who focuses on empowering women across the coffee and now cocoa supply chains), I would like to showcase how drinking chocolate with the right sourcing, messaging, and flavour could be the driver for the future of chocolate. Ideally, the audience should takeaway that we need to use the langauge, knowledge, and curiosity that characterises people in the coffee scene, and work alongside coffee proffesionals to elevate the world of crraft chocolate from the cafe. At the same time, hopefully this presentation will spotlight what is happening in the UK chocolate movement.